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Camparisoda - L’aperitivo dell’arte veloce futurista da Fortunato Depero a Matteo Ragni

by Beppe Finessi, Steven Guarnaccia, and Alessandro Mendini

From the historical collaboration with Fortunato Depero to the last works with Matteo Ragni, the past and future of the relationship between Camparisoda, art and design are described in this book through images and words that evoke graphic, typographic and pictorial inventions from 1932 throughout 20th century.

 

At the service of Futuristic dynamism, the extraordinary expressive language by Fortunato Depero for Camparisoda is presented by Alessandro Mendini: “Drinking a Camparisoda was and still is an artistic performance. Dynamic and energetic invention, brilliant inspiration for both heart and soul, Camparisoda is the very aperitivo of Futurist art”.

Steven Guarnaccia’s light and ironic illustrations describe the aperitivo and its atmosphere as timeless moments of everyday life. Among architectures and design objects, Camparisoda’s red colour associates scenes that take place in every bar at around 7pm.

Lastly, in the last section of the book Beppe Finessi describes the present and future of Camparisoda: the projects issued from the collaboration with Matteo Ragni, protagonists of the last edition of the Salone del Mobile, re-invent the shapes of tradition in the contemporary world. From the glass “clic” to the project for the caffetteria at the Casa d’Arte Futurista F. Depero in Rovereto, his works are a dialogue of curiosity and variety between tradition and innovation.

 

From the history of Campari, a trademark always beside experimentation, this book features a rich set of resources of Modern Time along with graphic inventions conceived on this occasion for a wider public.

 

Alessandro Mendini is one of the protagonists of the international scene of architecture, art and design. Formerly director of Domus, Casabella and Modo, his designing work ranges from urban landscape to interior design, to body accessories, to a theoretical activity of architecture and design.

Illustrator and designer, Steven Guarnaccia is in charge of the Illustration Department of Parsons The New School for Design. He is author of the renowned book “The Three Little Pigs” and collaborates with MoMA and other companies in the field of industrial design. His illustrations are published in several magazines and newspapers, including The New York Times, of which he has been art director of the Op-Ed page.

Beppe Finessi is an architect and professor at the Design and Architecture Faculty of the Politecnico University in Milan.

Matteo Ragni graduated in Architecture at the Politecnico University in Milan. From 1998 to 2005 he created the studio Aroundesign with Giulio Iacchetti, with whom he was awarded the Compasso d’Oro ADI for the biodegradable spoon/fork “Moscardino”. He recently was awarded the Wallpaper Design Award ’08 for the table lamp Leti by Danese. He is also a professor at several universities, an art director and an architect.

ISBN: 978-88-7570-228-1