DNA Lamborghini

DNA Lamborghini narrates, with great passion, the true story of the Raging Bull Brand and, for the first time, shows all Lamborghini cars developed since 1963, with a review of the main models brought to the industrialization stage but never marketed.

The DNA Lamborghini book covers are the first and only ones in the world made of Forged Composites, Lamborghini’s unique top-performing composite material that stands for technological innovation: it is the same material used in car manufacturing.

The Raging Bull emblem on it is a true gilt bronze sculpture gilded by immersion in a 24-karat gold bath and the book spine is in bright Lamborghini Leonis Orange Leather.

DNA Lamborghini is printed exclusively in 250 numbered copies entirely hand-made by master craftsmen and artists who still use the old bookbinding techniques.

INFORMATION

Title: DNA Lamborghini

Limited Printing: 250 numbered copies

Publication Date: 5 Marzo 2019

ISBN: 978-88-940676-0-6

Publishing House: D’ORO Collection

Author: Antonio Ghini

Languages: Italian and English

Country of Origin: Entirely Made in Italy in the heart of Rome

Number of Pages: 317

PART 1 “HISTORY LIKE A NOVEL” 23 CHAPTERS

PART 2 “MODEL BY MODEL” 14 CHAPTERS

PART 3 “YEAR BY YEAR MODELS AND INNOVATIONS” TIMELINE

Sizes (cm): 42 x 34 x 6

Covers: Forged Composites

Gilded bronze reliefs: the Lamborghini Shield on the front cover and the D’ORO Collection’s Emblem on the back cover

Covers lining: black Moirè

Paper: white artisan paper, 210 gram thick

Finishings: Lamborghini Leonis Orange Leather with hot stamped logos using 24-karat gold leaves

Bookmarks: three double face satin ribbons in the colours of the Italian flag

Packaging: raw silk box with central windowand inside lining made of hexagonal quilted Leonis Orange Leather

Accessories: white gloves and black pure cashmere cloth

SUMMARY

Part One: History like a novel

The history of Lamborghini starts in 1947, when Ferruccio Lamborghini, with his talent and great familiarity with the world of mechanics, decided that the workshop he had set up in Cento during the war would not do for his future and had the farsighted idea of creating his own tractor. He did so on the basis of the 4-cylinder Morris truck made during the war and then available in one of the ARAR depots. The brilliant intuition which would become the cornerstone of his industrial empire was certainly the idea of fitting the tractor with two fuel tanks in order to meet the farmers’ needs and save on gasoline. This was the beginning of his rise to success, a path ridden with challenges that he was able to overcome with his strength, clarity of mind and willingness to bet on himself as manufacturers would typically do.

It was about building the Sant’Agata factory, passing from the tractor to the Miura and developing prototypes and cars which would always surprise and fascinate people. Ferruccio worked with the best people, knew how to select and communicate with a view to creating a perfect car. This search process is narrated step by step until the present time, with a sequence of success stories and turning points, different ownerships and innovations that revolutionized the world of sports cars and of the luxury market.

Part Two: Model by model

An extensive overview of all the cars which have been developed since 1963 with a review of the main models brought to the industrialization stage but never marketed.

Each model falls within a specific category, highlighting the intuitions, the concepts and the design developments adopted with a view to stay successful, avoiding repetitions, continuously improving and, if appropriate, daring.

A comprehensive overview of descriptions, historical references, technical sheets and unpublished photographs showing the cars in all their details.

Part Three: Year by Year – Models and innovations

The Lamborghini cars, whether Coupés, Roadsters, Racing or Off-Road vehicles, are placed along a detailed and accurate timeline. A visual overview of the models, of the engines and the chassis types, with original photographs and descriptions.

As the D’ORO Collection tradition demands, the Volume ends with a letter written by Salvatore Giorgio Dino.