The core of this partnership lies in the addition of eBook and audiobooks (powered by Kobo, Rakuten’s digital book business) as an entirely new category to Walmart’s assortment.
As a fully integrated shopping experience, customers will be able to shop for both physical books and eBook versions. To making shopping more easily accessible, a Walmart/Kobo co-branded app will be released for all iOS and Android devices, a desktop app and Kobo eReaders. Walmart will also start to offer eBook cards in stores.
To read more on the Walmart/Rakuten alliance, click here.